As restaurateurs, we’re constantly on the lookout for marketing tools that will help us attract more customers and grow our business. But unless you’re a seasoned marketer, it can feel overwhelming to learn and implement the latest and greatest digital strategies. Most of all, you’re busy serving guests, preparing food, cleaning up the restaurant, ordering inventory, paying bills, and handling a kazillion other day-to-day tasks.
Thankfully, there are a number of restaurant marketing tools that can help you reach and engage your target audience in an easy, effective, and affordable way. Below are 7 of our favorites:
Email and SMS marketing tools can be used to send important updates, reminders, and promotions to your diners. Whether it’s sending a birthday wish to a frequent diner, or letting them know about new menu items and events, these types of personalized touches create more emotional connections with your customer base and increase repeat visits.
Review management tools can make it easier to monitor and respond to online reviews. This is becoming more and more essential as consumers increasingly research restaurants before booking a table or ordering takeout. Many of these review management platforms also showcase all online ratings, good or bad, on a restaurant’s website, providing social proof and driving new business.
Website builders can make it easy to create a professional-grade restaurant website that’s optimized for mobile devices, search engines, and conversion rates. With these affordable and user-friendly tools, you can have a website up and running in no time at all.