December 5, 2023

Aerial photography is a valuable real estate marketing tool that can give buyers an all-encompassing view of a property. It can also showcase the surrounding neighborhood, local amenities, and natural landscapes to help potential buyers understand how the location would fit into their lifestyle.

Using drones to take photos of properties is becoming more popular. However, it’s important to work with a professional who is licensed and insured.

1. Aerial Photography

Aerial photography is a form of real estate drone photography that focuses on the property from above. It’s what you see when you click on a listing in an MLS and you can find this type of photo in many different ways, from panoramic shots to close-up aerial portraits.

Aside from being a great way to showcase the overall location and property, aerial shots can also highlight the features of the home itself. For example, if you have a rooftop terrace, pool, or garden, it’s important to highlight these unique selling points and draw buyers’ attention to them.

When choosing a drone photography company, be sure to check out their portfolio to see what kind of work they’ve done in the past. Ask about their experience and what types of clients they’ve worked with. Then, request samples of their work to get an idea of what kind of images you can expect.

While drone photography is excellent at capturing the beauty of properties, it may also inadvertently showcase unsightly elements, such as neighboring buildings or structures that detract from the appeal of the property. To avoid this, it’s a good idea to look at the property from a distance when scouting the area for potential drone shots. A popular shot is an approach and orbit, which combines both of these techniques, allowing you to showcase a wide outdoor space in the first frame before zooming into a close-up.

2. 360-Degree Photography

Unlike traditional photography, drones allow for panoramic shots that capture more of the surrounding area. This type of photo can showcase the location and neighborhood, which is a huge selling point for real estate. In addition, it allows prospective buyers to see how large the property really is.

Drones are also useful for shooting high-quality real estate videos. Video marketing is becoming more and more important, as it has become a key driver of home sales. In fact, some agents are incorporating 360-degree drone videos into their listing presentations. The videos are then embedded into virtual tours for the property. The videos can be shared on social media or on websites.

One of the most important aspects of drone photography is composition. A drone photo should be composed in a way that accentuates the best features of the property. A good way to do this is by using the rule of thirds. This composition guideline states that an image can be divided into nine equal parts made up of two equally spaced horizontal and vertical lines. The main subject or object of the photo should be placed at one of these points, preferably near the center.

Another popular drone photography shot is the upward reveal. This shot involves flying the drone over a building or structure to reveal what it’s hiding behind it. For example, you can fly the drone over a large tree and slowly increase its altitude to reveal the house in the background.

3. Aerial Video

As an alternative to still photos, real estate drone video offers a more immersive experience for potential home buyers. With this type of video, you can showcase a property in its broader context, such as its proximity to nearby amenities or natural landscapes. This can be especially helpful if a home has unique features like a waterfront view or a large amount of acreage.

One of the most popular shots for drone videos is an overhead shot, which shows a property from above. While it doesn’t always provide the most informative view of a property (it only showcases the roof and footprint, similar to a topographic map), it does help set the scene and give prospective buyers an idea of what they can expect when they move in.

Sweeping shots are another common drone shot that involves flying around a subject and then changing the camera angle to show new surroundings. This can be a great way to showcase a garden or any other type of large area on a property.

When choosing a professional to capture aerial footage for your real estate business, make sure they specialize in drone photography or have extensive experience with commercial property marketing. You can also ask current photographers to see if they’re able to offer this service or do some research to find someone with the right skill set.

4. Aerial Photos

Real estate drone photography uses aerial photos taken by a drone to showcase a property. It’s a great way to highlight special outdoor features, like solar panels or an expansive backyard. It also helps buyers envision themselves living in the property. Real estate agents can even use HDR drone photos to capture the property in its best possible light.

Drones have opened up a world of possibilities for real estate photographers. The options for capturing beautiful landscapes, unique indoor shots and captivating aerial video are limitless. And with the advent of drone technology, it’s become affordable for more people to market properties more effectively than ever before.

One of the most popular shots is a sweeping shot, which shows the entire area of the property from above. This allows viewers to get a sense of how the home fits in with its surroundings, and can help convince them that the location is worth the price of the home.

However, this style of photo can easily turn into an unfocused mess if not done correctly. It’s important to use the rule of thirds when shooting sweeping shots. That means that your main subject should occupy no more than 1/3 of the frame, and other elements should be placed at the edges of the photo to provide visual balance.

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